{"id":3721,"date":"2021-06-27T10:00:00","date_gmt":"2021-06-27T15:00:00","guid":{"rendered":"https:\/\/itslitteaching.com\/?p=3721"},"modified":"2021-12-19T12:06:31","modified_gmt":"2021-12-19T18:06:31","slug":"tailwind-for-tpt","status":"publish","type":"post","link":"https:\/\/itslitteaching.com\/tailwind-for-tpt\/","title":{"rendered":"Do I Really Need Tailwind for a Successful TpT Business?"},"content":{"rendered":"\n

If you’re just starting your Teachers Pay Teachers business, one of your challenges might be deciding what to invest in. Some–like a premium Teachers Pay Teachers membership–are no-brainers. Other investments though might be harder to pull the trigger on. If you’ve spoken to any other TpT sellers or hang out in TpT seller groups, you’ve probably heard of Tailwind. Now, you might be wondering: do I need<\/em> Tailwind to have a successful TpT business? Keep reading to find out!<\/strong><\/p>\n\n\n\n

Disclosure: This post may contain affiliate links that earn me a small commission, at no additional cost to you. I only recommend products that I personally use and love, or think my readers will find useful.<\/em><\/p>\n\n\n\n

\"Pinterest<\/figure><\/div>\n\n\n\n

What is Tailwind (and Why do TpT Sellers Use It)?<\/h2>\n\n\n\n

Tailwind<\/a> is a website and an app that allows you to schedule Pinterest pins, Instagram posts, or both. It allows you to automate pinning, posting, and sharing, saving you so much time!<\/em><\/strong> <\/em>But that’s just the beginning. Tailwind<\/a> is so much more than that!<\/p>\n\n\n\n

Since so many Teachers Pay Teacher seller use Pinterest and Instagram for marketing purposes, it’s quite popular in TpT circles. <\/p>\n\n\n\n

\"Cover<\/a>
Want to start your own Teachers Pay Teachers store? Grab my guide here<\/a>!<\/figcaption><\/figure><\/div>\n\n\n\n

Tailwind<\/a> also offers powerful algorithm tools that gather data on your pins and posts.<\/strong> This helps you determine what content is working and when to share it. Since a good entrepreneur is always analyzing returns on investment, this feature is especially attractive to TpT sellers.<\/p>\n\n\n\n

With Tailwind<\/a> communities, you can connect, collaborate, and share Pinterest pins with other TpT sellers.<\/strong> These communities are small, niched, and tight-knit. In these communities, pins from newer and smaller sellers are more likely to be shared. <\/p>\n\n\n\n

Unlike on Pinterest, where pins are often overshadowed by bigger and older sellers, Tailwind<\/a> communities can help share your pins. Here, your pins visible to other sellers in your niche–increasing the likelihood that they are seen and shared by relevant accounts.<\/p>\n\n\n\n

Tailwind<\/a> has also recently launched Tailwind Create, which helps you make new pins and Instagram posts in moments. <\/strong>This is truly a game-changer, as the newest Pinterest algorithm updates highly favor new content. <\/p>\n\n\n\n

If you’re using Pinterest or Instagram in your TpT growth strategy (and you should be!), Tailwind<\/a> is a must-have!<\/strong><\/p>\n\n\n\n

How Can Tailwind Help my TpT Business?<\/h2>\n\n\n\n

Tailwind<\/a> helps you manage your Pinterest or Instagram account, depending on the services you choose.<\/p>\n\n\n\n

If you don’t use Pinterest or Instagram, it won’t help you at all.<\/strong> If, however, you find yourself constantly stressing about “pinning enough” or creating content for Instagram, it’s incredibly helpful<\/p>\n\n\n\n

Automated Scheduling<\/h3>\n\n\n\n

My favorite part of Tailwind<\/a> is the automated schedulers. <\/p>\n\n\n\n

Pinterest has its own built-in scheduler and there are plenty of free schedulers for Instagram out there. So why bother with Tailwind?<\/p>\n\n\n\n

Well, Tailwind<\/a> is a data powerhouse! Its built-in algorithm determines the best times for you to pin or post, depending on your audience’s habits.<\/strong> <\/p>\n\n\n\n

It can also provide tons of information on engagement for individual pins and posts. With Tailwind<\/a>, you no longer have to manually pin or post.<\/strong> Instead, you can enjoy time with your loved ones, knowing your posts and pins are being shared at the best possible times<\/em>.<\/p>\n\n\n\n

I sit down once a week or so to do both my Pinterest and Instagram chores. Tailwind<\/a> allows me to schedule out all of my weekly Instagram and new Pinterest pins in under an hour. Then, most of my marketing is on autopilot for the rest of the week! <\/p>\n\n\n\n

I love having such a massive part of my TpT business automated. <\/strong>It frees up a bunch of time and mental space for product creation, blog writing, and content creation.<\/p>\n\n\n\n

Loop Your Best Content<\/h3>\n\n\n\n

With Tailwind<\/a> for Pinterest, you can use a feature called “Smartloops.” When you add pins to your smartloops, Pinterest automatically re-shares them regularly, so you don’t have to. <\/p>\n\n\n\n

Yes! You never need to remember to reshare your old pins again! Just add them to your smartloop and forget it!<\/p>\n\n\n\n

You can create evergreen (year-round) or seasonal loops. I have a “back to school” and an “end of the year” seasonal loop. As you can probably imagine, my back-to-school loop contains pint to my best back-to-school products and blog posts. I don’t have to panic every August and go through and share all of that again.<\/p>\n\n\n\n

Tailwind<\/a> also allows you to repost Instagram posts.<\/strong> This is the Tailwind<\/a> feature that convinced me to add Instagram to my Tailwind account. When I have a post that does really well, I can easily repost it later!<\/p>\n\n\n\n

Analyze Your Data<\/h3>\n\n\n\n

When you’re ready to evaluate your marketing or take it to the next level, Tailwind<\/a> is there with all the data you need. When it comes to doing business and determining return on investments, you can’t have too much data. <\/p>\n\n\n\n

With a few clicks, you can see which pins or posts are getting the most engagement.<\/strong> There’s no guessing about what your audience likes. Your dashboard will show you your most popular content, so you can make more of it~<\/p>\n\n\n\n

Pinterest, Instagram, and many other schedulers offer data, but I like having my content calendar and my data all in one place. For Pinterest, I can easily search to see which of my pins are performing well (and which ones… aren’t). <\/p>\n\n\n\n

For Instagram, I can quickly see which posts got great engagement, and which ones don’t.<\/strong> When you find yourself guessing about content planning, having data to rely on makes strategizing more efficient.<\/p>\n\n\n\n

Plus, as an official partner to both Pinterest and Instagram, Tailwind<\/a> gets the insider scoop from both companies. The Tailwind algorithms will give you posting tips as you schedule. Because of Tailwind’s partnerships, you can trust that these tips are Pinterest and Instagram approved!<\/strong><\/p>\n\n\n\n